“Create content that establishes a Curiosity Gap by:

1. Identifying a common assumption in [INDUSTRY/TOPIC] that most people believe

2. Hinting at contrary evidence or an unexpected insight that challenges this belief

3. Revealing just enough information to create cognitive tension

4. Structuring the revelation to come after the reader has invested attention

5. Ensuring the payoff delivers genuine value, not just clickbait

Avoid directly asking questions – instead, imply questions in the reader’s mind. Use phrases like ‘Most people don’t realize that…’ or ‘The surprising truth about…’ rather than ‘Did you know…?'”

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